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Hyerlocal Marketing

Case Study DANCE SCHOOL

Getting into the skin of a business and working backwards is not easy. We did not only that but what the business owner told us as the initial requirements finally formed only a part of what was eventually delivered.

SOLUTION Process

Two Pronged Approach
This dance school, with a well-defined catchment area, wanted to establish itself as the most vibrant and fun place for ladies and kids.

Buyer Persona Development

We developed buyer personas and identfied the buyer journey stages.

Website Development

The business required a website catering to the needs of its target customers and existing students, which was easy to update and worked well on mobile phones. In short, a website that helped the business grow.

Local Optimization

The dance school was positioned on Google Business with dashboards providing meaningful analytics data based on search.

Need for Speed

This business required a team that could understand its business, and come up with solutions that  were implemented rapidly.

The numbers

Overwhelmed with the response, the dance school opened its second brand this year. Need we say more?
  • Enquiries > 220%
  • School Age Students > 77%
  • Ladies >150%

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