Hyerlocal Marketing
Case Study DANCE SCHOOL
Getting into the skin of a business and working backwards is not easy. We did not only that but what the business owner told us as the initial requirements finally formed only a part of what was eventually delivered.
SOLUTION Process
Two Pronged Approach
This dance school, with a well-defined catchment area, wanted to establish itself as the most vibrant and fun place for ladies and kids.
Buyer Persona Development
We developed buyer personas and identfied the buyer journey stages.
Website Development
The business required a website catering to the needs of its target customers and existing students, which was easy to update and worked well on mobile phones. In short, a website that helped the business grow.
Local Optimization
The dance school was positioned on Google Business with dashboards providing meaningful analytics data based on search.
Need for Speed
This business required a team that could understand its business, and come up with solutions that were implemented rapidly.
The numbers
Overwhelmed with the response, the dance school opened its second brand this year. Need we say more?
- Enquiries > 220%
- School Age Students > 77%
- Ladies >150%
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