app for traditional retail
Using reference discussions, we arrived at target buyer personas on trade as well as customer side.
An SEO and app friendly, trademark free, unique sounding, fairly short name was developed. Well, there were a million other criteria as well.
We researched and reviewed offerings in the market and identfied the positoning gap.
The colours had to be distinct, but not dominating. They had to ensure the brand’s visibility from a distance, and at the same time, allow for text to be easily read.